on march 26 to 28, 2013, the fifteenth domotex asia/china floor 2013 international ground materials and pavement technology exhibition was held in shanghai new international expo center, the exhibition gathered domestic and foreign high-end buyers, owners, government infrastructure procurement department, engineering contractors, project management company, designers, architects other resources. it was the best business platform for developing overseas markets, accessing to high-end buyers, seeking ideal partners, displaying products, establishing brand image, consolidating industry status and improving supply and marketing network.
as the leading enterprise of domestic carpet industry, shanhua group has given great attention to the exhibition, the design of exhibition stand highlights the mature grandiosity and thriving enterprise image of shanhua through abstract interpretation of enterprise logo, combined with three market positioning, and application of the logo color.
the product was focused on the "naturalness" of shanhua biological matrix fiber carpet, the excellent performance and fine quality of axminister, color printing and tufting biological matrix fiber carpet were comprehensively presented through the image and text introduction combined with real carpet.
during the exhibition, liu xiaofang, vice president and general manager of shanhua group, also respectively met with global president of invista, director of dupont environmental protection products, global president of ascend, general manager of cmc, purchase team of ikea asia and other partners and representatives.
during the exhibition, shanhua also participated in:
2013 flooring new fashion innovaction new product release conference, as the only commercial use carpet products, the new productive biological matrix fiber axminister carpet was selected as the thematic promotion by sponsor;
zheng jintao, vice general manager of group, and 6 specially invited representatives were invited to participate in china international carpet technology and innovation development seminar, and gave a speech with the title of "innovation is the core competitiveness of brand enterprise carpet", sharing the experience of shanhua group brand development road with the experts and representatives of enterprises.
busy negotiations scenes
manager liu met the president of ascend
manager liu met the global president of invista
zheng jintao, vice general manager, gave a speech at china international carpet technology seminar